From my point of view, a powerful professional TikTok…

  1. Is able to capture and keep a user’s attention. Many professional accounts I follow use a consistent hook, a phrase or a question, to grab viewers attention. They also use concise language, an upbeat tone, and a quick and steady pace to keep viewers interested.
  2. Is entertaining. Many users will use a current trend, a skit, music or a relatable story to make their content interesting for viewers.
  3. has a focus. Many professional TikTok videos aim to share a series of resources or tips and tricks surrounding a specific topic or story. This helps make the video clean and easy to follow.

TikTok is a wonderful tool for discovering new resources and finding people within your areas of interest that you connect with. Here are some excellent education accounts that I follow! I HIGHLY recommend!

@_bigheartlittleminds_ @jennagrigsby

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